Your highlight video has to make a strong first impression.

The biggest early mistakes usually come down to poor organization, weak clip selection, and making the video harder to evaluate than it needs to be. If a coach gets confused, frustrated, or unimpressed in the first minute or two, they move on.

This is why film strategy matters just as much as having plays on the field.

Most families think the problem is the athlete did not make enough plays. Sometimes that is true. Other times the athlete had enough to work with, but the video was put together in a way that did not help him stand out.